The slogan of BMW is “Sheer Driving Pleasure,” the English form of the German “Freude am Fahren.” In the US, BMW uses “The Ultimate Driving Machine.”
BMW is a carmaker founded in 1916 and headquartered in Munich, Germany. The CEO is Milan Nedeljković, as of November 2026; he succeeded Oliver Zipse in May 2026.
Related slogans: Mercedes-Benz, Volkswagen.
Visit the official BMW website at www.bmw.com
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