The slogan of X, formerly Twitter, is “It’s what’s happening.” Formerly “Twitter. It’s what’s happening.” (about 2016–2023).
Twitter launched in 2006 and was renamed X in July 2023. X is headquartered in Bastrop, Texas, USA. It has had no chief executive since Linda Yaccarino left in July 2025; Elon Musk controls the company, as of November 2026.
Related slogans: Instagram, TikTok.
Visit the official X website at x.com
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